Ocean Pollution: What is Ghost Fishing & Why Should We Care?

Plastic straws make up less than 1% of the ocean’s plastic pollution, but did you know that fishing gear accounts for 10%? That’s right, it’s estim...

THE G7: A UNIQUE STORY

  FAR MORE THAN A WATCH: A SYMBOL On the 26th of August 2019, in Biarritz, the President Emmanuel Macron brought the G7 summit to a close with a s...

How did a 6-month-old brand get in the G7 summit?

In January 2019, when the organization committee of the G7 contacts us to meet us, we first believe it is some kind of joke. Two days later, we are...

THE MOVEMENT ISSUE

When you launch a new watch brand, choosing the movement is a lot more strategic than you might think. This is truly the heart of the watch. We nee...

THE SUSTAINABLE PROCESS

Here we are – the heart of the project. Right from day one, our mission was to prove that there is a smarter and more sustainable way to consume g...

THE MANUFACTURING

Let’s be honest guys, manufacturing is hands-down the most complex process in brand creation. Here is our story. Working on a brand that embodies y...