HOW WE TURNED VALUES INTO A PROJECT

HOW WE TURNED VALUES INTO A PROJECT

Hi Guys, this is Lilian and Fred, Awake founders. More than a product, Awake is a real life change, and we are more than happy to share the story with you.

We started this journey 2 years ago after we met while we were travelling in Asia. From this encounter was born a strong friendship.

Among other common interests, sustainability was something that brought us to more serious conversations. « Why is there so much pollution everywhere, threatening the places we love? Can we do something about it ? »

Low quality goods and planned obsolescence have created more products than we ever needed. Over the past ten years, we’ve produced more plastic than during all of the last century. With more than 22 000 tons of plastic waste entering our oceans every day, this issue isn’t going away any time soon.

There must be a better way to produce and consume goods! We decided to take a stance at it and tackle the problem. This is why we put sustainability and ethics at the core of everything we do.

Awake was born in our mind, and we just had to make it happens. Being both watch enthusiasts was the opportunity to start with a product we love, but also an object that could become a sign of recognition for a community of people sharing the same sustainable values.

Stay tuned, next week we’ll tell you more about the team!

Lilian & Fred