SHOP NOW / 50 PIECES AVAILABLE

ÉDITION LIMITÉE - 50 PIÈCES SOLD OUT

A unique signature model,
developed with our friend Helly Tong.

100% of the profits will be donated
to the SỐNG association

AWAKE x HELLY TONG€ 189.00

Helly Tong, Model, businesswomen
& environmental speaker.

Helly is also the founder of Yen Concept, an extremely well-known green lifestyle brand in Vietnam. In addition to her activities, she is the co-founder of a zero waste environmental movement "The Lai Day Refill Station". In Vietnam, she is a honorary member of the SONG Foundation, A NGO widely recognized for its actions for the environment and its help to populations in difficulty.

Organic design
inspired by the Oxalis flower,
engraved with Helly's signature.

Limited to 50 pieces, this collection is numbered.

CELLULOSE STRAP

Cellulose is a plant-based option that aims to replace the use of animal leather. Natural, and renewable, this material is extracted from cotton and wood fiber.

SOLAR TECHNOLOGY

A movement equipped with solar panels that captures light, for infinite autonomy.

RECYCLED STEEL

A case made from recycled steel, 100% recyclable and reusable.

A watch designed
for humans and nature

All the benefits of this collaboration will be donated to the SỐNG foundation. The foundation includes social fundraising programs and afforestation campaigns in Central Vietnam.

GOOD CAUSE SUPPORT