Collaborate with talents
of the whole world.
PLACE OF CREATION
We design and imagine all of our watches in Paris. Our workshop is located at the “Caserne”, the first European incubator for responsible fashion and luxury. A place that brings together creators, designers and researchers in order to experiment and create the innovations and objects of tomorrow. Circularity, sustainability, and bio-manufacturing are the main projects carried out by our partners.
Since 2019, we have assembled the majority of our watches in Besançon, home of French watchmaking. We have selected a partner who for 3 generations has assembled and maintained watches with the passion of the craftsman. Since June 2021, all of our productions will be assembled in France.
THE FIGHT FOR THE OCEANS
Awake is the first watch brand in the world to use the fishing net and marine waste in the production of its watches. Since 2019, we have been working with our Danish partner, PLASTIX, whose role is to collect, sort, extrude and transform these threats to our marine ecosystems into granules.