WE RECYCLE WATCHES FROM THE PAST TO CREATE THE TIMES OF THE FUTURE
Eager to inspire the industry to encourage it to take charge of the waste in the making it produces, AWAKE has set up a program to collect watches at the end of their life or left behind in a drawer.
Engaging the world in more responsible consumption, raising awareness and encouraging people to participate in a concrete way in the recovery of waste, this is the concrete objective of the 360 program. Once collected, the watches will be disassembled and their components sorted: each type of material will be sent to a specific recycling channel, and the non-toxic but non-recyclable elements will be used to produce energy.
ALREADY 1500 RECYCLED WATCHES SINCE MAY 2020
PROGRAM 360: SYMBOL OF OUR COLLECTIVE EFFORT
To encourage the process and engage our community, we are offering a € 40 voucher for participating in the program - each customer having the opportunity to send 10 watches to us. In doing so, we have already been able to collect more than 1,500 watches since the start of the program in May 2020!