President Emmanuel Macron is showcasing the AWAKE watch at G7 Summit in Paris
AWAKE X G7
“We are proud to embody the absolute urge of a fight against ocean polluting and to symbolize the innovation of French companies on the creation and use of new recycled materials” Lilian Thibault, creator of the brand AWAKE.
The watch AWAKE “G7” symbolizes perfectly the mission of the brand: Encourage the consumer towards more responsible choices, offering ethical, well designed and quality products. Made in France, around one hundred watches will be produced and given to the participants of the climate, ocean, biodiversity sequence of the Biarritz summit.
We developed a watch case made with used fishing nets, transformed in raw material. More than 6 months were necessary in order to obtain a beautiful yet resistant enough material. The use of a fishing net is symbolic, indeed, beyond the micro-plastic pollution that it can cause, it is a huge burden for the maritime fauna causing each year more than 650,000 deaths of marine animals stuck in abandoned nets. It also is an extremely promising material since its aspect and lightness allow for great wrist comfort. It is a both philosophical and technical choice.
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“We are proud to embody the absolute urge of a fight against ocean polluting and to symbolize the innovation of French companies on the creation and use of new recycled materials” Lilian Thibault, creator of the brand AWAKE.
The watch AWAKE “G7” symbolizes perfectly the mission of the brand: Encourage the consumer towards more responsible choices, offering ethical, well designed and quality products. Made in France, around one hundred watches will be produced and given to the participants of the climate, ocean, biodiversity sequence of the Biarritz summit.
The G7 summit gave us this opportunity and despite the rather short delay, we only had one idea: make the first watch made from used fishing-net. The use of the fishing net is symbolic, beyond the micro-plastic pollution it creates, it is an important problem for maritime fauna of which hundreds of thousands get stuck in abandoned nets each year, a true scourge.
The fishing nets are taken by our partner in the North Sea, selected and cleaned to be transformed in granule, which becomes our base material. More than 6 months were necessary to get the perfect material, both beautiful and resistant enough. This material is also interesting when looking at its aspect and comfort on the wrist. A choice both technical and philosophical.
